Let’s set something straight from the get go here. This is not some affiliate sales B.S or anything of that sort. I have no relationship with Dan Kennedy or any of his companies. What I am about to say is my truthful opinion about him and his marketing materials. This is an honest Dan Kennedy review.
If you are serious about building a business for yourself whether that business is online or offline then you need to check out Dan Kennedy’s books about management and marketing. Maybe you have heard of him before today. Maybe not. Let me tell you how I came across his name.
A few years ago I was doing a computer gig for a fellow business owner client of mine and we got to talking. We were talking about employees and what a giant pain in the ass they can be. That is a story in and of itself. We shared stories with each other and agreed that managing other people is a really lousy part of being an entrepreneur.
The other business owner, Tom, asked me if I had ever read any of Dan Kennedy’s books. I said that I had never heard of the guy. To this day, I have no idea how I could have been in business for a decade and never heard of or read one of Dan Kennedy’s books. I love to read books, especially business and marketing books. I devour them.
Tom insisted that I either go to the library or a bookstore and get one. So, later that evening, I jumped on Amazon.com and started looking. The reviews of Dan’s books were pretty convincing. I decided to order one. The one I got was his one about “Ruthless Management of People and Profits” I think the book was like seven or eight bucks or some ridiculously cheap price like that. (Trust me. After reading one of his books you will be thinking the same thing. He should charge more.)
Who am I to second guess him though? The guy is a lot more successful than me. He obviously sells books at that price for a reason.
The book kicked so much ass that I immediately ordered a bunch of his other titles. Yeah, it was that good. He doesn’t pull any punches. He just lays it out for you in plain terms like your doctor telling you to quit drinking and lose weight. No bullshit. No fluff – all good content.
I am not going to link to any books in particular because I own most of them and I think they all kick ass. Just pick one. Pick the one most relevant to you. He has a bunch. I promise you that you will thank me for it. I am not going to link to any of his stuff at all because I don’t want this to look like some bullshit affiliate endorsement. It’s not. So, do yourself a favor and check him out in whatever way you want to. You will agree that it is some of the best stuff you have ever come across.
The guy is a killer marketer. He really gets inside your head.
